_-SteFaN RuIz-_

A poor beautiful woman is rescued by a wealthy prince. Before they can happily live together both protagonists have to go through many obstacles and deal with many evil people. The plot is known as the “Cinderella” story, and Telenovelas are the Latin American soap operas that endlessly apply this plot to a hugely successful form of entertainment.

Called The Factory of Dreams, no one produces more telenovelas than Mexican’s Televisa studios. Telenovelas and its protagonists are a powerful vehicle to understand contemporary Latin American culture and its society. Stefan's photographs of the factory of dreams and the people working in it disclose this secret world to us with humor and affection. All Images are shot in the Televisa Studios, Mexico City.

Stefan Ruiz was born in San Francisco, and studied painting and sculpture at the University of California (Santa Cruz) and the Accademia di Belle Arti (Venice, Italy). He took up photography while in West Africa, documenting Islam’s influence on traditional West African art. He taught art at San Quentin State Prison from 1992-1998, and began to work professionally as a photographer in 1994. He has worked editorially for magazines including Colors (for whom he was Creative Director, 2003-04), The New York Times Magazine, L’uomo Vogue, Wallpaper*, The Guardian Weekend, Telegraph Magazine and Rolling Stone. His award winning advertising campaigns include Caterpillar, Camper, Diesel, Air France and Costume National.